Turn a Stale CRM Into a Sales Asset
Our CRM cleansing services enable you to scrub, cleanse, append and update your CRM database. All missing information is filled in, and we guarantee 100% accuracy of your CRM data — or we replace the record at no charge. Keeping CRM data up to date matters: marketing databases grow with every campaign, and sales teams are too busy selling to spend time updating contact information.
Our CRM database cleansing service ensures your existing databases are accurate and reliable. We replace incorrect contacts, update all contact and company information, validate targets and enforce a uniform format — making your CRM a current, correct and valuable sales asset. A clean CRM database helps you achieve better marketing results and stronger marketing ROI.
The CRM Data Cleansing Process We Follow
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Define the Fields
We identify the CRM contact and account fields that need to be cleansed.
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Fill & Correct
Missing information is filled in, and wrong or misspelled data is corrected and appended.
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Web Verification
Contacts, email IDs and addresses are verified using web sources.
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Phone Verification
All web-sourced information is confirmed through phone calls.
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Standardize the Format
The data is standardized into one uniform format across your database.
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Analytics & Business Intelligence
Analytics and business-intelligence checks are applied to the cleansed file.
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Export Back to Your CRM
The cleansed, verified data is exported back into your CRM, ready to use.
Our CRM Data Appending & Cleansing Offerings
- Database cleansing and scrubbing
- Database verification
- Database de-duplication
- Database formatting
- Mailing list append
- Email verification and email appending
- URL append
- Phone/fax number append
- NAICS code append / SIC code append
- CRM database cleansing and CRM data integration
- Marketing database cleansing and integration