Turn Postal Records Into Email Relationships
We add email addresses to lists containing names and mailing addresses — and we can also do the reverse, adding names and mailing addresses to lists that contain only email addresses. Either way, you leave with a richer, multi-channel-ready customer file.
How the Process Works
-
Permission-Based Matching
Your file is matched against our permission-based email databases. The email address provided belongs to the exact contact on your database — never a random person at the same company.
-
Domain Pattern Matching
To further increase results, we identify each company’s email domain and naming convention (for example firstname.lastname@ or firstname@), then derive the correct address for your business contact.
-
Welcome & Opt-Out Email
Once processing is complete, a welcome email introduces your online communications and gives every contact a clear chance to opt out — keeping your list clean and compliant.
-
Enhanced File Returned
The enhanced file comes back to you, ready to power multi-channel marketing and lift your campaign results.
Why Append With Genaris
You only pay for email addresses that are successfully appended, deliverable, and have passed the opt-out window.
100% Opt-In
All emails are permission-based.
High Match Rates
Typical match rates run from 35% to over 80%.
Pay for Results
You’re billed only for successfully appended, delivered addresses.
No Middleman
Matching runs on our own in-house database.
45-Day Guarantee
We guarantee the deliverability of appended emails.
Free Match Test
See the results you’d get — with no obligation.
Fast Turnaround
Receive your match report within 48 hours.
Quality Control
All CASS standardization and matching handled in-house.