Know Who Your Customers Are — and Why They Choose You
We work closely with the owners of a wide range of consumer and business databases that are correctly permissioned for third-party direct-marketing use. Many of our partners’ databases are hosted in-house, where we can use them directly to enhance and improve your base customer data.
The same datasets can also be used for profiling and segmentation of your existing customer base — helping you find out who your customers are and why they choose you.
Enhancement Options
Numerous data enhancement options are available, including:
- Telephone numbers
- Fax numbers
- Additional contact names
- Residential or business location
- Standard Industrial Classification (SIC) & market-sector codes
- Number of employees
- Small office / home office indicators
- Credit score
- Financial information
Beyond the Basics
Geographic Information & Mapping
Add valuable geographic information and mapping (GIS), such as location analysis, distance calculations, spatial analysis, natural-boundary analysis and more.
Advanced Statistical Segmentation
Enhance your data by classifying, segmenting and aggregating customer data using advanced statistical methodologies such as factor, cluster and conjoint analysis.