Add a Social Layer to Every Contact
We append the relevant social media profiles of your customers to your customer file. With social profiles in place you can identify your customers’ and prospects’ interests and trigger points, converse with them directly, and build genuine two-way communication.
It’s now possible to append your B2B customer and prospect databases with social media addresses and other social marketing data. This social layer makes it possible to connect and engage with your audience across multiple channels — a social profile adds personality to what was previously only a name, job title, lead score or customer history. Arming your sales team with social network information in your CRM lets them have more authentic conversations with business decision makers.
Know the Four W’s of Your Audience
With appended social data, you’ll understand who your contacts really are.
Who
Demographics, occupation, location and more.
What
Interests, brand affinities, lifestyles and influence.
Where
The social sites they use and their online hangouts.
With Whom
Friends and associates in their networks.
Why Map Your Contacts to Social Media
Validate Your Social Strategy
Unsure whether you should be marketing via social media? Appending reveals the actual social activity of your contacts, so you can decide with evidence.
Choose the Right Channels
Learn which channels your customers and contacts use most frequently, and speak to them where they’re most comfortable.
Identify Influencers
Use friend counts, tweets and followers to find your most valuable brand advocates — then engage and reward this important group with targeted content and VIP offers.
Compare Prospects to Customers
Contrast the social behaviors of your customers and your prospects, learn the differences between the two groups, and adjust your prospect messaging accordingly.
Target New Customers
Once you know how your customers behave on social networks, use that insight to pursue new audiences with similar profiles and behaviors.